Customizable Travel Jewelry Brand with Proven Profitability

Executive overview

This 7-year-old ecommerce business specializes in customizable travel-themed jewelry, primarily selling collectible charms. With a diverse range of products appealing to women aged 45 to 64, the brand thrives on repeat customer purchases, currently generating 30% of its revenue from existing customers. The predictable repeat-purchase cycle enhances customer loyalty, making it an appealing investment. The business generates impressive revenues of over $10 million annually, alongside a significant net profit of over $1 million. As the brand gears up for expansion into new categories and platforms, a new owner could unlock further potential by tapping into untapped markets like Amazon and initiating influencer marketing strategies. This is a unique opportunity for an experienced ecommerce operator to enhance an already established business model.

Operational highlights

• $10.3 million in annual revenue.
• $1.1 million in net profit (SDE) last year.
• 30% of revenue from repeat customers, a figure that is increasing.
• Fully outsourced operations with documented SOPs.

Profit margin

10.2%

Monthly revenue

$861K

Monthly profit

$88K

Traffic sources

Meta ads

TikTok ads

YouTube

Snapchat

Pinterest

AppLovin

Sales channels

Shopify