Established Direct-to-Consumer Lash Education Brand

Executive overview

This business is a well-established eyelash extension education brand that combines a proprietary starter kit with online self-application courses. Operating since 2017, it has built a strong presence on platforms like Amazon and Shopify, appealing to consumers interested in beauty DIY. The brand boasts a remarkable 84.3% gross margin and has generated $757,220 in revenue in the last 12 months, yielding a substantial $211,684 in Seller's Discretionary Earnings (SDE). With its lean operation and three full-time employees, this business presents an attractive opportunity for a new owner to drive further growth, particularly in the wholesale sector and through enhanced digital marketing channels.

Operational highlights

• 84.3% gross margin showcasing exceptional profitability.
• $211,684 SDE (Seller's Discretionary Earnings) offering solid returns.
• Vetted business with strong operational infrastructure and minimal owner involvement.
• Successful omnichannel strategy leveraging both Amazon and Shopify.

Profit margin

33.5%

Monthly revenue

$63K

Monthly profit

$21K

Traffic sources

Amazon

TikTok

Organic traffic

Sales channels

Amazon

Shopify