Established Vape Ecommerce Business With Loyal Customer Base

Executive overview

This 17-year-old ecommerce business specializes in vaping products, generating a remarkable $766,000 annual revenue with a strong profit of approximately $445,000. The majority of customers are repeat buyers, with 75% of orders coming from loyal clientele, showcasing the brand's reputation and customer satisfaction. The current owners have built a solid foundation, focusing on e-liquids and essential accessories, ensuring a consistent sales flow without reliance on third-party marketplaces. Given the absence of paid advertising thus far, a new owner could tap into significant marketing potential to further grow customer acquisition.

Operational highlights

• $766K in annual revenue shows strong market demand.
• Approximately $445K in annual profit underscores healthy margins.
• Average of 42,000 monthly page views indicates steady traffic.
• 75% of orders from repeat customers reflect high customer loyalty.

Profit margin

58.1%

Monthly revenue

$77K

Monthly profit

$45K

Traffic sources

Organic SEO

Direct traffic

Sales channels

Website