High-Growth DTC Pest Control Brand with 55% Profit Margin

Executive overview

This six-year-old direct-to-consumer pest control company has demonstrated impressive resilience, achieving $10.7 million in trailing twelve-month revenue while generating $2.4 million in seller's discretionary earnings. The business specializes in non-toxic pest control solutions, primarily targeting homeowners seeking safe alternatives to traditional chemical products. The brand's proprietary items, including a unique mosquito trap and mice eliminator, have led to a significant 55% increase in profit year-over-year, demonstrating a loyal customer base and effective marketing strategies. With operational independence, a small yet proficient team manages tasks efficiently, allowing for considerable scaling opportunities that a new owner could further explore. Growth potential isn’t just theoretical, overlooked pricing strategies and undrafted affiliate marketing channels provide clear paths for revenue maximization. Furthermore, the business stands out due to its regulatory moat, complying with stringent EPA guidelines across over 45 states. A new owner has the chance to leverage this established brand for even greater profitability, potentially embarking on untapped marketing channels and product expansions.

Operational highlights

• $10.7 million in trailing twelve-month revenue.
• $2.4 million in seller’s discretionary earnings.
• 55% year-over-year profit growth.
• Established team with low turnover and high efficiency.
• Strong competitive moat with EPA registered products.

Profit margin

22.4%

Monthly revenue

$1.07M

Monthly profit

$240K

Traffic sources

Social media ads

Organic search

Paid search

Sales channels

Shopify

Paid social media

Affiliate marketing