Teen Skincare Brand With Strong Social Media Presence

Skincare/Cosmetics · US · 6 years trading

Asking Price: $100K
Annual Profit (SDE): -
Annual Revenue: $2.01M
Multiple: -

Financials are reported by the seller and have not yet been independently verified.

Executive overview

This innovative skincare brand, catering to teens and Gen Z, has generated over $1.4 million since launch in 2017. It specializes in pimple patches and skincare-infused cosmetics, created from unique formulations. After losing retail shelf space, the brand pivoted to direct-to-consumer (DTC) sales, achieving a remarkable $112,000 revenue over the past 12 months with minimal marketing spend. The brand benefits from a robust online community of over 220,000 TikTok followers and 72,000 email subscribers, which provides a loyal customer base eager for its products. A new owner can leverage untapped marketing channels to significantly enhance revenue and profitability.

Operational highlights

$167,428 in annual revenue, showcasing solid demand.
Community-driven brand with 220,000 TikTok followers.
Included inventory valued over $120,000 at cost, adding value to the purchase.
120,000-plus lifetime revenue with a focus on teen skincare products.

Profit margin: -
Monthly revenue: $167K
Monthly profit: -
Traffic sources: Social Media
Email
Organic Content
Sales channels: DTC
Retail

Growth opportunities

Expand paid advertising efforts to drive new customer acquisition.
Reengage with past retail partnerships to regain shelf space in stores.
Develop targeted email and SMS marketing campaigns to increase repeat purchases.

Risks to assess

The business experienced a loss due to limited marketing efforts and owner focus.
Competitors may affect future sales, especially those in retail like Walmart.
Dependence on social media platforms for growth may pose risks if traffic changes.