For Sellers · 7 min read
Preparing to Sell Your E-commerce Business: A 90-Day Checklist
The work you do in the three months before listing can move your multiple more than a year of growth.
Clean up the numbers
Separate personal and business spending, reconcile every payment processor to the bank, and produce a monthly P&L for the last 24 months. Buyers discount what they cannot verify.
Reduce owner dependency
Document your standard operating procedures, hand recurring tasks to contractors or tools, and make sure supplier and agency relationships are not tied to your personal accounts.
Know your number before you list
List too high and the business goes stale; too low and you leave money on the table. ExitEcom provides confidential valuations and exit options for e-commerce founders, with comparables from the same market our buyers search.
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